The customer journey begins online, with 90% of purchasers doing their initial searches this way.
As Millennials and Gen Z become a larger percentage of home renters, the demand for 360 virtual tours when marketing rental properties is increasing. These generations have come to expect virtual options for nearly everything, and finding a home this way is no exception. 360 virtual property tours speak to this mindset.
According to Zillow Research
(the most authoritative source for accurate housing data)
More than 80% of millennials would like to view 360 virtual tours and digital floor plans when shopping for a home.
This technology helps rent property faster by allowing interested people to experience property in a more immersive way and at their own pace which all importantly increases their emotional engagement.
Property listings with 360 virtual tours receive over 40% more clicks compared to those using still images.
More clicks translate into higher traffic and increased sales. Additionally, websites rank better in search engine results.